Portfolio Case Study
Canadian Connections – Welcoming Refugees Home
Canadian Connections – Welcoming Refugees Home is a Toronto-based registered charity providing meaningful, low-barrier settlement support to refugees arriving in Canada, including grocery gift cards, digital access tools, and essential household items. They aim to create a welcoming, dignified pathway to stability and integration for newcomers.
Our Role
We partnered with Canadian Connections as their Digital Marketing Consultant, leading every phase of their online presence and digital outreach:
- Developed and implemented a digital strategy, including planning, execution, and continuous reporting.
- Crafted and launched a full-featured WordPress website using Elementor Pro, complete with professionally written content on every page.
- Managed social media platforms (Facebook, Instagram, LinkedIn, YouTube) with engaging content creation and consistent publishing.
- Managed email marketing efforts using Zoho Campaign, including weekly newsletters and targeted donor/funder campaigns aligned with fundraising goals.
- Created impactful visual graphics using Adobe Creative and Canva for campaigns, newsletters, and social channels.
Challenges Addressed
The organization needed a cohesive digital presence to:
- Communicate their mission effectively
- Streamline outreach and donation pathways
- Engage diverse audiences across platforms
- Ensure ease of content creation and campaign management for their team
Our Approach
- Deploy a polished, responsive website that tells their story clearly and helps donors navigate actions easily.
- Use social media to humanize and amplify their programs (e.g., Digital Access Project, Women in Action).
- Leverage email campaigns to maintain and grow donor relationships through regular storytelling and impact updates.
- Provide visually consistent and emotionally resonant graphics across all touchpoints.
Visit Live Site: https://canadianconnections.org
Visual Assets & Presentation Elements:
Canadian Connections Timeline
Canadian Connections-Strategic-Plan
Infographic-WIA Program
Sponsorship Request-WOMEN IN ACTION
Fundraising Campaign-2024, Email Template
Get Started
Your Next Big Win Starts Here
We can help you grow your revenue with digital marketing.
A 30 minute consultation with a professional strategist is included with a comprehensive digital marketing audit.
Contact us using the form on the right and we’ll get back to you shortly.