The Role of Networking in Career Advancement

In the ever-evolving world of digital marketing, networking is a vital skill. The Digital Media Marketing Seminar Series at George Brown College, part of the Marketing Management-Digital Marketing postgraduate program, offered a unique opportunity to hone this skill. This blog post reflects on the lessons learned and the networks built during this transformative journey.

Part 1 – What I Learned

Guided by our esteemed professor, Wendy Greenwood, the seminar series brought together a diverse group of industry experts. Each speaker shared their unique journey, providing a wealth of insights and inspiration.

Among the speakers, Aadhar Mehta’s story stood out. An internationally experienced Digital Media Marketer, Aadhar’s journey was a testament to perseverance and the power of strategic thinking. His success in elevating Novotel & ibis to Trip Advisor Rank 1 and increasing NorthAlp’s revenue through effective Google Search Ad Campaigns was particularly inspiring. Aadhar’s story underscored the importance of creativity, attention to detail, and resilience in the digital marketing landscape.

Another speaker who left a lasting impression was Michael Hatswell. Michael’s transition from a creative internship at Adidas Canada to a strategy-centric role in performance marketing highlighted the versatility demanded by the industry. His emphasis on continuous learning and adaptability resonated with me and influenced my career outlook.

The most important lesson, however, was the power of networking. The seminar series demonstrated that building a robust professional network could open doors to opportunities and provide valuable industry insights.

Part 2 – Network and Resources

The journey of building a network and finding resources is a crucial part of any professional’s career, especially when it comes to job hunting in the industry. The seminar series at George Brown College was more than just a learning experience; it served as a platform for building a robust professional network. It provided an opportunity to connect with fellow students, professors, and industry professionals during various events and seminars.

As part of this journey, networking has played a significant role. Building relationships has been enhanced by LinkedIn groups such as those for Social Media Marketing by Connect365.io, Digital Video Editing, WordPress Global Community, e-Marketing Professionals, The Future Of Customer Service, and User Experience Design (UX). There are also many valuable resources on LinkedIn, such as The Aber Group, Canadian Marketing Association, George Brown Marketing Association, Work in Ottawa, and Search Engine Optimization (SEO).

Attending events like the job fair at George Brown College and the AdClub of Toronto event has been enriching. These events provided a platform to meet different companies, share resumes, and make connections with marketing professionals.

LinkedIn proved to be a valuable networking platform. By joining groups related to digital marketing, engaging in insightful discussions, staying updated with industry trends, and discovering job postings shared within these groups, the journey became more fruitful.

Volunteering with different non-profit organizations and providing them with various digital marketing services has been a rewarding experience. Organizations like canadianconnections.org and northernlightscanada.net have been part of this journey.

For job hunting, resources like charityvillage.com, LinkedIn, and referrals have been investigated. These platforms provided access to a wide range of job postings and allowed exploration of opportunities in various organizations.

To maintain these relationships, active engagement with the network on social media and attending industry events has been crucial. Regular engagement helps keep these connections active and opens doors to potential job opportunities.

As of right now, different interviews are still in progress as part of the selection process. As a result of the jobs applied for through the GB careers website, I am hopeful of securing a Co-Op placement either paid or unpaid through January.

The journey has been full of learning and insights. One of the key takeaways has been the importance of maintaining relationships and actively engaging with the network. This not only keeps the connections active but also opens doors to potential job opportunities.

In conclusion, the Digital Media Marketing Seminar Series at George Brown College was a transformative experience. It provided valuable industry insights, offered networking opportunities, and highlighted the importance of continuous learning and adaptability in the digital marketing landscape.

Remember, networking is not just about making contacts; it’s about building relationships. So, keep connecting, keep engaging, and keep growing. Happy networking!

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